Markets

Gross merchandise value (GMV) is the total value of goods and services sold through online platforms, in US dollars.

Internet economy GMV by year

USD billions. Each year uses the latest edition of e-Conomy SEA that reported it, so earlier years reflect revisions.

GMV by sector, 2025

USD billions, with growth on 2024. Transport & food covers ride-hailing and food delivery.

Commerce & payments

Online retail sales to consumers as reported by the Ministry of Industry and Trade, and how Vietnamese shoppers pay.

B2C e-commerce revenue

USD billions. No 2020 figure was published in the source used, so the line joins 2019 to 2021.

E-wallet market share

Share of Vietnam's e-wallet market, 2025. Others is the remainder of the three named wallets.

Provinces

The Vietnam eBusiness Index (EBI) scores each province on e-commerce readiness: workforce and IT infrastructure, B2C and B2B transactions. The source names only the top three.

eBusiness Index 2025, top provinces

Index points. The dashed line marks the average across all ranked provinces.

Connectivity & adoption

The foundations people need to take part in the digital economy.

Tech industry

The digital technology industry covers hardware and electronics, software, telecoms and digital services.

Digital technology industry, 2025

Ministry of Science and Technology estimates.

Digital economy share of GDP

Percent of GDP. The tick on the total bar marks the earliest year. The source's two parts sum to less than its total and it does not explain the gap.

News

Recent reports and announcements on Vietnam's digital economy, newest first.

Data

Every dataset behind the observatory. Click one to see its rows, or download it as CSV.

Insights

What the figures say, in short notes. Where a note gives our own reading rather than a source's, it says so.

Innovations

New ways Vietnamese people buy, pay and deal with government online, with the figures behind each.

Resources

The main reports and statistics on Vietnam's digital economy, and the terms used on this site.

Glossary

GMV
Gross merchandise value: the total value of goods and services sold through online platforms, before fees, discounts and returns.
Internet economy
The e-Conomy SEA measure covering e-commerce, transport and food delivery, online travel and online media.
Digital economy share of GDP
Value added by core digital industries plus the digitalised part of other sectors, as a share of GDP.
B2C e-commerce
Online sales from businesses to consumers.
eBusiness Index (EBI)
VECOM's score of each province's e-commerce readiness, from workforce and IT infrastructure to B2C and B2B trade.

Sources

Where each figure comes from, and the data behind the charts.

Download the data